Bara nestled right into our wheelhouse. A dynamic co-working space attracting entrepreneurs, tinkerers, and creatives in the tech hub of Ann Arbor, Michigan, they wanted a lifestyle brand—a complete ecosystem of brand visuals and assets that could be worn, posted, shared, and nodded at by others in the know. The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community, welcoming both new and established members with the same energy and agility as the physical spaces.

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.